DUBLIN–(BUSINESS WIRE)–The “Mobile Augmented Reality Market by Component, Device Type, and Application: Global Opportunity Analysis and Industry Forecast, 2021-2030” report has been added to ResearchAndMarkets.com’s offering.
The global mobile augmented reality (AR) market size is expected to reach $184.61 billion by 2030 from $12.61 billion in 2020, growing at a CAGR of 31.40% from 2021 to 2030.
As compared to virtual reality (VR), augmented reality (AR) takes a slightly more modest approach by layering digitally created elements over the real world. This can be accomplished through the use of special devices, like smart glasses that project a digital image onto the lens, or by inserting those same elements into a camera image, like a smartphone screen.
The prominent factors that impact the mobile augmented reality (AR) market growth are the high usage of Mobile AR in the healthcare industry, the rapid growth of the retail industry, and the surge in the adoption of AR technology by the tourism and education sector. However, a limited user interface affecting the navigation performance of AR apps restricts the market growth. On the contrary, the rising adoption of AR smart glasses is expected to create lucrative opportunities for the market. Therefore, these factors are expected to definitely affect the global mobile augmented reality (AR) industry during the forecast period.
The global mobile augmented reality (AR) market is segmented on the basis of components, device type, application, and region. By component, it is divided into hardware, software, and services. The hardware segment is further sub segmented into 3D cameras, sensors, processors, and others. By device type, it is fragmented into smartphones, tablets, personal digital assistants (PDAs), and others. Depending on the application, it is separated into consumer, healthcare, enterprise, commercial, aerospace & defense, and others.
Region-wise, the mobile augmented reality (AR) market trends are analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Taiwan, and Rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). Asia-Pacific is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of mobile AR for different applications such as healthcare, education, tourism, and e-commerce sectors.
KEY MARKET SEGMENTS
- 3D Camera
BY DEVICE TYPE
- Personal Digital Assistants (PDAs)
- Aerospace & Defense
- North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Latin America
- Middle East
- Qualcomm Inc.
- Microsoft Corporation
- Samsung Electronics Co. Ltd.
- Blippar.Com Ltd.
- Magic Leap
- Groove Jones
- Marxent Labs
Key Topics Covered:
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key forces shaping the Mobile AR
3.3. Patent analysis
3.3.1. By region, 2012-2020
3.3.2. By applicant, 2012-2020
3.4. COVID-19 impact analysis
3.4.1. COVID-19 outbreak
3.4.2. Impact on market size
3.4.3. End user trends, preferences, and budget impact
3.5. Market dynamics
184.108.40.206. Rise in demand for mobile AR in the healthcare industry
220.127.116.11. Rapid growth of the retail industry
18.104.22.168. Surge in adoption of AR technology by tourism and education sector
22.214.171.124. Incomplete user interface disturbing navigation performance
126.96.36.199. Rising adoption of AR smart glasses
CHAPTER 4: MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT
CHAPTER 5: MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE
5.4. Personal Digital Assistants (PDAs)
CHAPTER 6: MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION
6.6. Aerospace & Defense
CHAPTER 7: MOBILE AUGMENTED REALITY (AR) MARKET, BY REGION
7.2. North America
CHAPTER 8: COMPETITIVE LANDSCAPE
8.2. Top winning strategies
CHAPTER 9: COMPANY PROFILES
9.1. Apple Inc.
9.3. Google LLC (Alphabet Inc.)
9.4. Groove Jones, LLC
9.5. Magic Leap, Inc.
9.6. Marxent Labs, LLC
9.7. Microsoft Corporation
9.8. Qualcomm Technologies, Inc.
9.9. Samsung Electronics Co. Ltd. (Samsung)
9.10. Wikitude GmbH
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